Critical evaluation of strategic management issues

This article discusses the SWOT of the leading internet company, Google with specific reference to its current and future threats and opportunities. The key theme in this article is that Google is poised on the edge of a new world where it can either make the next evolutionary leap or remain stuck in its current business model. The key themes in this analysis are related to the excessive dependence on a few products and hence, the need to diversify its product range; the questions over its procurement practices and the negative publicity arising out of it; and the fact that its traditional markets have become saturated and hence, it urgently needs to enter new markets in the emerging economies.

Critical evaluation of strategic management issues

By Samer H Skaik Introduction Strategic thinking has engaged the brains of business leaders for centuries. Many books and researches have been developed to cover the strategy subject because of its importance.

Organizations always seek to adopt dynamic and effective strategic management to secure proper growth and remain competitive. Strategic management is necessary to any organisation particularly those working in construction where there is a rapidly changing environment with adverse competition and surprises which may act as serious threats to organisation stability.

This essay will critically examine the strategic management contemporary thinking and theories and describe how strategists within an organisation competing in construction industry, could draw upon such thinking and theories in shaping the practice of strategy development.

Strategy concept Despite the vast literature on strategic management, there is no single or unique definition. According to Ansoffstrategic management is a systematic approach to position and relate the firm to its environment in a way which will ensure its continued success and make it secured from surprises.

Cole argued that strategic management is basically concerned with setting the organization headlines aims, choosing the most suitable goals for such aims and achieving both over time.

Strategy is then understood to be acting as a guiding map for the organisation to achieve its clear intention for development and growth. There are many other different definitions generated from the nature of strategy approach; but they all have one thing in common, which is the aim to maximize the organization performance by enhancing its capability of competition with other organizations functioning in the same competitive environment.

Although, strategic management as a concept can be defined, it seems to have a lot of ambiguities and complications when it is approached or developed. Strategy approaches There are different approaches to strategy. Strategists of today must deeply understand the widely used approaches at least, to be efficient in thinking strategically.

Whittington categorized strategy in four basic generic approaches: Classical, Evolutionary, Processual and Systematic which have different perspectives about strategy. In classical approach, the strategy is a rational process of deliberate calculation and analysis designed to maximize long term advantage.

Critical evaluation of strategic management issues

French concluded that a radical change to open systems thinking, especially complex self-adapting systems, is required. In evolutionary approach, the situation is different. Competition is not overcome by detached calculation and analysis but by constant struggle for survival Cuizon, Evolutionary approach calls that successful strategies only emerge as the process of the natural selection delivers its judgment.

According to Whittingtonthis means it is the market not managers which makes the important choices. The approach considers markets too tough and unpredictable to plan for long term strategies but agrees with the classical approach objective of profit maximizing.

This creates an argument that the approach basic emphasis is on survival which obviously contradicts the objective of profit maximizing.

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Processual approach is similar to evolutionary approach in the sense that it doubts the value of rational long term planning but it does not agree of leaving the profit-maximizing outcomes to the market since market is full of mess and confusion Cuizon, Processual approach states that strategy is an emergent process of learning and adaptation Whittington, It adopts a pragmatic view aiming to make the sophisticated processes simple in light of the fact that the environment is not ideal or perfect.From Mainframes to Smartphones: A History of the International Computer Industry (Critical Issues in Business History) [Martin Campbell-Kelly, Daniel D.

Garcia-Swartz] on arteensevilla.com *FREE* shipping on qualifying offers. This compact history traces the computer industry from its origins in s mainframes, through the establishment of standards beginning in and the introduction of.

The critical analysis of strategic management forces you to step outside your role as the owner or manager of a business and critically evaluate all aspects of your management process.

One Response to “Implementing Strategic Management in Construction” Kristeen Savells Says: July 14th, at pm. Assessing the cash flow is another important element in the company strategy format, so as to sustain a normal money flow to meet the essential capital needs. Strategic Axis Offer targeted corporate business training, Management courses and professional business programs in UAE.

Objectives: The purpose of the course is to familiarize students with the major issues in the fields of program and policy evaluation. Students will develop an understanding of the theoretical frameworks used for evaluative research, validity issues in evaluative research, and the multi-methods, theory-driven approach to evaluation.

Critical Evaluation Of Strategic Human Resource Management Business Essay.

Critical evaluation of strategic management issues

Print Reference this. Disclaimer: () expressed the view that “the critical concerns of human resource management are integral to strategic management in any business” (Armstrong, p ) This model focuses more on HR issues, and has the conception.

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